#Wrise conference professional#
Regardless of racial, ethnic, socio-economic, or professional backgrounds, everyone has something to bring to the table, and Christina believes our job is to utilize that lived experience to make a connection with those served by our mission. She’ll discuss how volunteering is a great equalizer for how people can interact with your nonprofit.
#Wrise conference how to#
So what can we do to engage them?Ĭhristina will share tips to help engage corporate and individual volunteers and teach you how to engage them in your mission. As fundraisers, our job is to provide meaningful opportunities and create connections. They get involved because they want to give back. Most volunteers are not at the executive level and can’t just write a check or underwrite an event. Many of us work with volunteers, and while we value their time and their talent, we often wonder what it takes for them to give their treasures too. in Spanish from Loyola Marymount University, as well as a master’s degree in Policy and Organizational Leadership from Stanford University. Christina works with a group of merchants to provide free cultural programming for the greater Los Angeles community and is a founding board member of the Olvera Street Merchants Association Foundation.Ĭhristina holds a B.A.
Her family is one of the first with six generations participating in the family business and cultural events. At Para Los Niños, Christina oversees government affairs, corporate and foundation partnerships, as well as volunteer engagement, helping her team raise over $5 million annually.īorn and raised in Los Angeles, Christina spent more time at her home away from home: Olvera Street, where her parents still run the family business founded in 1930.
Prior to joining PLN, Christina increased annual giving by 53% over five years in her role as Director of Development for High Point Academy in Pasadena. With more than 15 years of experience, Christina has worked in the government sector, non-profit organizations, and independent schools including, the City and County of Los Angeles, Loyola High School, Marlborough School, and the Autry Museum. Christina currently serves as Managing Director of External Affairs for Para Los Niños (PLN), a Los Angeles non-profit dedicated to excellent education and developing strong communities in Los Angeles through extensive wraparound support for 10,000 children, youth, and families annually.
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